Diagnose every layer.
Campaign, keyword, and search-term agents run in parallel so teams can see where spend is working and where it is leaking.
Ad Diagnosis
Amazon Sponsored Products diagnostics.
Diagnose Amazon SP campaigns across campaigns, keywords, and search terms. Luckee turns ACOS, wasted spend, ROAS, orders, search-term quality, and keyword harvesting opportunities into ready-to-act Markdown reports.
Diagnosis running
Convert findings to action.
Each row is labeled with keep, optimize, observe, pause, harvest, or negative-list recommendations.
Deliver reports teams can use.
Four Markdown reports plus JSON summaries drop into Notion, Linear, Slack, or your execution workbench.
Where PPC teams get stuck
Amazon Ads Console shows numbers. It does not explain the next move.
Luckee Ad Diagnosis is built for operators who need a ranked, defensible action brief.
ACOS spikes are hard to isolate
The leak may come from one campaign, several keywords, or a wave of poor search terms.
Search-term cleanup is manual
Building a negative list with evidence takes hours across Auto and broad-match campaigns.
Winners stay buried
Auto-discovered terms with strong ROAS often never get promoted into exact-match structure.
Reports do not travel
Native dashboards are hard to paste into weekly reviews, client updates, or approval queues.
Core capabilities
Eight automated phases, one diagnosis.
Based on the reference Ad Diagnosis page: macro health, campaign triage, keyword classification, search-term actions, and generated reports.
Macro diagnosis
Store-level PPC health in one executive view.
- Core metrics dashboardACOS, ROAS, ad sales, orders, spend, conversion, and health distribution in one consolidated report.
- Health status tiersClassify campaigns into Star, Healthy, Problematic, and observation states based on thresholds.
- Spend share by tierSee whether budget is flowing toward winners or being consumed by problematic campaigns.
Campaign diagnosis
Find which campaigns deserve scale, repair, or pause.
- Per-campaign performanceSpend, sales, ACOS, ROAS, orders, CTR, CVR, budget, and diagnosis status.
- Action labelsScale Star campaigns, monitor Healthy campaigns, and pause or repair Problematic campaigns.
- Budget movementIdentify budget-capped winners and campaigns consuming budget without enough return.
Keyword diagnosis
Label every keyword with what should happen next.
- Keep / Optimize / Observe / PauseClassify each keyword with evidence, not spreadsheet guesswork.
- Match-type breakdownSee whether exact, phrase, and broad structures are carrying the right work.
- Per-row recommended actionEach keyword gets a practical instruction for review or execution.
Search-term diagnosis
Harvest winners and draft negative lists.
- Search-term labelsKeep, optimize, observe, or negative based on spend, orders, ACOS, and ROAS.
- Auto to exact migrationPromote auto-discovered winners into tighter keyword control with ROAS evidence.
- Negative list draftsReady-to-copy negative terms with the rationale attached.
Multi-format reports
Four Markdown reports plus JSON summaries.
- Consolidated reportExecutive summary, KPI dashboard, campaign analysis, keyword highlights, search-term highlights, and next steps.
- Three detail reportsCampaign, Keyword, and Search Term reports for execution teams.
- JSON summariesMachine-readable outputs for dashboards, scripts, or downstream workflows.
How it works
Eight automated phases, one operator-ready diagnosis.
Parameter collection
Normalize store, ASIN, country, and date range.
Resolve profile
Find the Sponsored Products advertising profile.
Resolve portfolio
Narrow scope when portfolio filtering is needed.
Fetch ad data
Pull campaign, keyword, and search-term metrics.
3D diagnosis
Campaign, keyword, and search-term agents run in parallel.
Generate report
Markdown generator stitches findings into an executive view.
Validate output
Consistency checks confirm the logic before delivery.
Deliver files
Four .md reports plus JSON summaries are ready to act on.
Live example
See it on a real store.
LanHome jewelry organizer in the US marketplace. Luckee scanned 3 campaigns, 22 keywords, and 35 search terms, then flagged what to scale, optimize, pause, and harvest.
LanHome Ad Diagnosis
Jewelry Organizer · US Marketplace · 3 campaigns · 22 keywords · 35 search terms
Executive view with KPI dashboard, campaign analysis, keyword highlights, search-term highlights, and next steps.
Final report · MarkdownPer-campaign detail with spend, sales, ACOS, ROAS, CTR, CVR, budget, status, and action.
Campaign detail · MarkdownAll keywords with keep, optimize, observe, or pause labels.
Keyword detail · MarkdownCustomer search terms with harvest, optimize, observe, and negative-list recommendations.
Search-term detail · MarkdownUse cases
Where teams put Ad Diagnosis to work.
Monthly store health check
Stack consolidated reports into a portfolio view for leadership or client updates.
High-ACOS firefight
Find whether the leak is a campaign, keyword, search term, or budget allocation issue.
Auto-to-exact migration
Identify auto-discovered terms that deserve dedicated exact-match keywords.
Negative-list build
Generate defensible negative keyword drafts with spend and ACOS evidence.
Budget reallocation
Move budget from Problematic campaigns toward Star campaigns that are capped.
Weekly review automation
Drop Markdown-native reports into Notion, Linear, Slack, or agency review workflows.
Comparison
Why this is not just the Amazon Ads Console.
Ads ConsoleManual spreadsheetSeller toolsLuckee Ad Diagnosis
Macro viewPer-campaign onlyPossible, manualDashboard view3-tier health classification
Keyword labelsNoneManual rulesTracker onlyKeep / Optimize / Observe / Pause
Search-term labelingNoneManualPartialKeep / Optimize / Observe / Negative
Negative draftsNoneManualManualReady-to-copy with rationale
OutputWeb UI onlySpreadsheetWeb UI + CSVMarkdown + JSON
Common questions
Before you try it.
How often should I run a diagnosis?
Weekly for actively managed ASINs and monthly for stable SKUs. Short windows move faster but carry more noise.
Can I diagnose multiple ASINs?
Yes. Run per ASIN, then aggregate JSON summaries into a portfolio-level view.
Does it work for Auto campaigns?
Yes. Auto campaigns get search-term analysis and auto-to-exact migration suggestions when terms show strong ROAS.
Can thresholds be customized?
Yes. Health classification can adapt to category, margin profile, ACOS target, and growth stage.
Stop guessing. Diagnose your ads.
Run Ad Diagnosis on one ASIN and turn Amazon Sponsored Products data into reviewable actions.
Move to execution